TMS Digital - Marketing Team

We provide local businesses the ability to further connect with their target customers. Let our team of Marketing Specialists help you build your business credibility.

Jeff Hayes
President & CEO

Jeff has over 30 years of sales experience along with a passion for helping customers build their online presence. You can find him present in every facet of TMS Digital's inner workings.
Email Jeff

Kirstyn M. Yancy
Sr. Account Manager

Kirstyn is Jeff's daughter and mentee. She started with TMS Digital in 2004 as her first Summer job. Kirstyn thrives on continually educating herself on the latest SEO trends, cooking, traveling, and her three fur babies.
Email Kirstyn
Ella habla un poco español

Craig Pendleton
Sr. Account Manager

Music lover Craig has been an invaluable TMS Digital team member since 2013. Craig can accurately pinpoint where your business is having its problem(s) online and offer an array of digital solutions.
Email Craig

Leigh Hunter
Head of Operations

Leigh joined TMS Digital in the summer of 2015. With years of business experience, she thrives on facing new challenges. Leigh is ready to blend her creative and analytical side to help clients succeed and grow.
Email Leigh

Kaitlyn Casselbury
Website Designer

Kaitlyn has been a member of our team since 2018. She works to create the content and the designs that accurately depict our customers brand through digital media.

Email Kaitlyn

Barbie Frickman
Client Retention & Sales Development

Barbie has been a member of our team since November of 2020. She works as the liaison voice between the client and our sales team to make an initial connection.
Email Barbie

Jack Hayes

Account Manager

Jack is Jeff’s son and our newest addition to the TMS Digital family. Jack assists Kirstyn and Craig in fostering new client relationships. You can find him being forced into networking activities with his sister, or hanging out with his dog Maggie.
Email Jack

Maggie Hayes

Mascot

When she’s not digging around the trash, you can find her with a tennis ball and a plethora of other dog toys.
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Family & Locally-Owned

Shopping local supports the local economy, promotes unique and diverse businesses, provides personalized service, and creates a stronger sense of community. Additionally, partnering with local businesses often leads to a higher quality product, and more investment in the community's success.

It's Time to Target My Audience

TMS Digital was founded in 1998 by Jeff Hayes, and began as a local business directory publishing company. The first directory was published for Rocky Mount and Tarboro, NC. From there we have branched out into the online advertising world, helping our customers stay on top of digital trends and attract new customers.

Our marketing team works hard to put businesses, like you, in front of the most customers possible. Today, that includes a multi-faceted marketing and advertising approach through online digital marketing solutions.

As the digital landscape evolves, so does the way your customers search. They’re no longer just typing queries in Google — they’re using AI assistants, voice queries, and LLM-powered chat tools. We ensure your business shows up there too.

We help our customers grow their business. We are based in Clayton, and service the entire state of North Carolina, as well as Virginia, South Carolina, Oregon, Kentucky and Ohio.

Our professional marketing specialists are ready to help you design the most effective, beneficial online advertising program for your business. Our customers trust TMS Digital because of our community focus and involvement, beautiful & effective website designs and our many affordable online marketing opportunities.

Get in touch with us today to schedule an appointment and begin making a lasting impression online!

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graphic of the clayton chamber of commerce logo, ccoc

TMS Digital is a Proud Member of the Clayton Chamber of Commerce

TMS Digital is proud to be an active, long-time member of the Clayton Chamber of Commerce (CCoC). Since becoming a CCoC investor upon our arrival in Clayton in 2001, TMS Digital has actively participated in many of the events the Clayton Chamber of Commerce presents. You can find at least one of us at the Clayton Harvest Festival, monthly Good Morning Clayton's, monthly Business Associates Social Hours (BASH), Last Friday in Clayton (Mar-Nov), the Latin American Festival, First Responder's Appreciation BBQ, just to name a few. One of our team members, Kirstyn M. Yancy, even serves as an ambassador & chamber liaison for new investors of Clayton's booming small business community.
We are humbled to have been awarded Outstanding Business of the Month four times over, nominated for (2021), and won (2022) Outstanding Business of the Year.

Best of Raleigh
2019-2025

Award winning web design in clayton nc, clayton nc web design and development, raleigh web design company

TMS Digital is honored to be ranked in the Best Digital Marketing Agencies, B2B Companies, Top SEO Companies, Top Website Designers, and Top Voice Search Optimization Companies in Raleigh, NC. Our strength is in our size: we may be small, but we are mighty! As a long time resident of Clayton, NC, a family-owned business, and local business advocate, TMS Digital is beyond stoked to be ranked among the Raleigh big dogs. It's like we've always said, just because you're smaller than your competitors doesn't mean you shouldn't have just as many opportunities to compete! We thank each and every one of our clients and our communities who have helped us reach this milestone!

Click here to see our awards