From Print to Pixels: The Evolution of TMS Digital
"What's the TMS in TMS Digital stand for?" We don't get the question often, but enough we thought we should lay it out:
The story of TMS Digital begins in 1998 with Tarheel Publishing, a humble print directory company serving the heart of North Carolina. For years, we connected local businesses with their customers through the pages of our phone books. It was a time when information was primarily consumed in print format, and our directories were a staple in homes and businesses across North Carolina and Southern Virginia.As technology began to reshape the way people accessed information, we recognized the need to adapt. In 2009, we began offering digital solutions to our new and existing clients. In 2012, Tarheel Publishing embarked on a digital transformation, rebranding as Tarheel Media Solutions as we further expanded those digital offerings to include citation management, directory listing optimization, and videography. This evolution was a response to the changing landscape and a commitment to staying relevant in an increasingly digital world.
The final chapter of our transformation came in 2018 when we bid farewell to our last print directory in Rockingham County, NC. It was a bittersweet moment, marking the end of an era while simultaneously ushering in a new chapter of growth and opportunity. As Tarheel Media Solutions now being a digital marketing only company, Kirstyn came up with the personal branding #tmsdigital (Tarheel Media Solutions Digital) for our social media channels. Summer of 2020, we rebranded once again: Tarheel Media Solutions became TMS Digital.
Today, TMS Digital stands as a testament to our ability to adapt and thrive in a rapidly changing industry. We've evolved from Tarheel Publishing, your favorite, easy-to-read phone book company, to Tarheel Media Solutions, your multi-faceted advertising agency, and today, we're your friendly, neighborhood web design & digital marketing company, TMS Digital. TMS Digital now offers a comprehensive suite of services to help businesses succeed in the online marketplace. Our journey is a reflection of our commitment to staying at the forefront of technology and meeting the evolving needs of our clients.
Neither Tarheel Publishing nor Tarheel Media Solutions was ever a nod to the UNC Tarheels. In case you didn't know, North Carolina is the Tarheel State and TMS Digital is proud to be born in North Carolina and serve our fellow Tarheels and their small businesses.