Search Engine Optimization (SEO)
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What is SEO?
Let's Examine the Different Forms of SEO:
SEO, or Search Engine Optimization, is the practice of improving a website's visibility and ranking in search engine results. To achieve this, SEO is typically broken down into three core areas:
- Technical SEO: This focuses on the website's infrastructure. It ensures search engines can easily crawl and index your site. Key elements include site speed, mobile-friendliness, site structure, and security. Essentially, it's about making your website technically sound for search engines.
- Off-page SEO: This involves building your website's authority and reputation through external factors. This is primarily achieved through backlinks from other reputable websites, social media engagement, online reviews, and brand mentions. It's about demonstrating your website's credibility and popularity.
- On-page SEO: This centers on optimizing the content and HTML of individual web pages. This includes strategic keyword usage, compelling titles and meta descriptions, well-structured headings, optimized images, and engaging content. It's about ensuring your content is relevant and valuable to both users and search engines.
Every website TMS Digital builds comes standard with technical SEO (as any website should), we highly suggest that be partnered with listing management aka off-page SEO from the jumping-off point, however, if that's not budget-friendly, off-page SEO should be added within the first six months; from there, year two, you should explore on-page SEO to win for cities in which your business isn't already pulling up organically.
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Benefits of SEO
Boosts your credibility: A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business.
Cost-effective: SEO does not cost near as much as other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically.
Supports content marketing: Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images, and videos, your site will rank better in search results. Adding On-Page SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, we'd take care of updating your content regularly.
More online visibility: SEO helps your website rank higher in search engine results pages, which means more people will see your website and learn about your business.
More leads: By attracting more organic traffic to your website, SEO can help you generate more leads and increase your chances of converting them into paying customers.
Stronger branding: SEO can help you create a strong brand identity by improving your online presence and making it easier for people to find your website.
Higher conversions: On-Page SEO can help you increase your conversion rates by optimizing your website for the right keywords and making it more user-friendly.
Sustainable growth: Adding On-Page SEO is a long-term strategy that can help you achieve sustainable growth for your business.
Cost-effective: SEO does not cost near as much as other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically.
Supports content marketing: Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images, and videos, your site will rank better in search results. Adding On-Page SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, we'd take care of updating your content regularly.
More online visibility: SEO helps your website rank higher in search engine results pages, which means more people will see your website and learn about your business.
More leads: By attracting more organic traffic to your website, SEO can help you generate more leads and increase your chances of converting them into paying customers.
Stronger branding: SEO can help you create a strong brand identity by improving your online presence and making it easier for people to find your website.
Higher conversions: On-Page SEO can help you increase your conversion rates by optimizing your website for the right keywords and making it more user-friendly.
Sustainable growth: Adding On-Page SEO is a long-term strategy that can help you achieve sustainable growth for your business.