Search Engine Optimization (SEO)
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What is SEO?
Let's Examine the Different Forms of SEO:
Make sure when you hear the term "SEO", you know which one you're getting. These three forms of SEO - Technical SEO, Off-page SEO, and On-page SEO all work towards improving a website’s search engine ranking and traffic, but they have different areas of focus:
- Technical SEO refers to the process of improving a website’s search engine visibility and performance from a technical point of view. It involves factors such as site speed, site structure, mobile-friendliness, indexing, crawling, security, and more. Technical SEO aims to ensure that a website is easy to access, navigate, and understand by both users and search engines.
- Off-page SEO refers to the actions taken outside of a website to enhance its search engine authority and reputation. It involves factors such as backlinks, social media, reviews, citations, brand mentions, and more. Off-page SEO aims to ensure that a website is trustworthy, credible, and popular among its target audience and industry. >>> Ask about our Listing Management services.
- On-page SEO refers to the practice of optimizing the content and HTML elements of individual web pages. It involves factors such as keywords, titles, meta descriptions, headings, images, links, text formatting, and more. On-page SEO aims to ensure that each web page is relevant, informative, and engaging for both users and search engines.
Every website TMS Digital builds comes standard with technical SEO (as any website should), we highly suggest that be partnered with listing management aka off-page SEO from the jumping-off point, however, if that's not budget-friendly, off-page SEO should be added within the first six months; from there, year two, you should explore on-page SEO to win for cities in which your business isn't already pulling up organically.
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Benefits of SEO
Boosts your credibility: A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business.
Cost-effective: SEO does not cost near as much as other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically.
Supports content marketing: Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images, and videos, your site will rank better in search results. Adding On-Page SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, we'd take care of updating your content regularly.
More online visibility: SEO helps your website rank higher in search engine results pages, which means more people will see your website and learn about your business.
More leads: By attracting more organic traffic to your website, SEO can help you generate more leads and increase your chances of converting them into paying customers.
Stronger branding: SEO can help you create a strong brand identity by improving your online presence and making it easier for people to find your website.
Higher conversions: On-Page SEO can help you increase your conversion rates by optimizing your website for the right keywords and making it more user-friendly.
Sustainable growth: Adding On-Page SEO is a long-term strategy that can help you achieve sustainable growth for your business.
Cost-effective: SEO does not cost near as much as other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically.
Supports content marketing: Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images, and videos, your site will rank better in search results. Adding On-Page SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, we'd take care of updating your content regularly.
More online visibility: SEO helps your website rank higher in search engine results pages, which means more people will see your website and learn about your business.
More leads: By attracting more organic traffic to your website, SEO can help you generate more leads and increase your chances of converting them into paying customers.
Stronger branding: SEO can help you create a strong brand identity by improving your online presence and making it easier for people to find your website.
Higher conversions: On-Page SEO can help you increase your conversion rates by optimizing your website for the right keywords and making it more user-friendly.
Sustainable growth: Adding On-Page SEO is a long-term strategy that can help you achieve sustainable growth for your business.