Search Engine Optimization (SEO)
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What is SEO?
Let's Examine the Different Forms of SEO:
SEO, or Search Engine Optimization, is the practice of improving a website's visibility and ranking in search engine results. To achieve this, SEO is typically broken down into three core areas:
- Technical SEO: This focuses on the website's infrastructure. It ensures search engines can easily crawl and index your site. Key elements include site speed, mobile-friendliness, site structure, and security. Essentially, it's about making your website technically sound for search engines.
- Off-page SEO: This involves building your website's authority and reputation through external factors. This is primarily achieved through backlinks from other reputable websites, social media engagement, online reviews, and brand mentions. It's about demonstrating your website's credibility and popularity.
- On-page SEO: This centers on optimizing the content and HTML of individual web pages. This includes strategic keyword usage, compelling titles and meta descriptions, well-structured headings, optimized images, and engaging content. It's about ensuring your content is relevant and valuable to both users and search engines.
Every website TMS Digital builds comes standard with technical SEO (as any website should), we highly suggest that be partnered with listing management aka off-page SEO from the jumping-off point, however, if that's not budget-friendly, off-page SEO should be added within the first six months; from there, year two, you should explore on-page SEO to win for cities in which your business isn't already pulling up organically.
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Frequently Asked Questions
How long are your agreements?
Our typical service agreements are billed annually (12 months); that said, digital marketing (especially SEO) is an ongoing process. Results build over time, and consistency is key. Our goal is to earn your trust and deliver measurable results. Our business only thrives when your business is achieving its goals. We're not just talking; we've been around since 1998 because we've always tried to help our customers succeed. (When you win, we win too!)
Can you use my existing website?
We get it—you’ve likely invested time, money, and energy into your current website. And while we can absolutely reuse elements like images, messaging, and branding, the truth is: to get the best results, we’ll need to rebuild your site from the ground up. Why? Because website optimization isn’t just about looks—it’s about performance. From layout and content to structure and speed, every detail affects your visibility in search engines and your ability to convert visitors into customers. At TMS Digital, we use a proven framework designed to drive results. We'll collaborate closely with you so the new site reflects your vision while meeting today’s digital standards. The final product will look great—but more importantly, it’ll work great.
Can you use my current website domain?
Absolutely—if you own it, we’ll use it. Your domain name is part of your brand identity, and keeping it consistent is a smart move for both recognition and SEO. If you’re not sure who currently owns the domain, don’t worry—we’ll help you track it down. Our team will work with your current provider (or previous web company) to transfer it over whenever possible. If the domain can’t be recovered, we’ll help secure a similar one at no additional cost.
How long before I should expect to see results?
Your new website will typically go live within 30 days—but SEO results take longer to develop. That’s because search engines need time to crawl, index, and evaluate your site against millions of others.
On average, when investing in our On-Page SEO strategy, our clients start seeing movement in search rankings for targeted keywords—like “exterior painters in Clayton, NC”—within 3 to 6 months. You may not hit page one overnight, but you will see steady, measurable improvement over time. When investing in Local SEO, there is still steady movement, though the timeline is much greater.
As we continue to optimize your content, build backlinks, and update your site with relevant information, those gains will compound. The goal is long-term authority and visibility—not short-term gimmicks. Patience pays off in digital marketing, and we’re here to guide you through every step of the journey.
On average, when investing in our On-Page SEO strategy, our clients start seeing movement in search rankings for targeted keywords—like “exterior painters in Clayton, NC”—within 3 to 6 months. You may not hit page one overnight, but you will see steady, measurable improvement over time. When investing in Local SEO, there is still steady movement, though the timeline is much greater.
As we continue to optimize your content, build backlinks, and update your site with relevant information, those gains will compound. The goal is long-term authority and visibility—not short-term gimmicks. Patience pays off in digital marketing, and we’re here to guide you through every step of the journey.
What’s included in your services?
When you choose TMS Digital, you’re getting more than just a website—you’re getting a strategic digital foundation designed to help your business grow.
Here’s what’s included in our services:
Here’s what’s included in our services:
- Website Design & Development – Every site is built from scratch using our proven framework, designed to look great, load fast, and convert visitors into leads.
- Search Engine Optimization (SEO) – We optimize your content, site structure, and key elements like titles and meta descriptions to help you show up in relevant search results.* Learn about our different SEO strategies [here]
- Keyword Targeting – We focus on location-based and industry-specific keywords that matter most to your business. (On-Page SEO)
- Content Guidance & Integration – While we don’t create blog posts, we’ll help you develop strong service pages and ensure your content aligns with SEO best practices.
- Website Hosting & Maintenance – Fast, secure hosting plus regular updates to keep your site running smoothly.
- Ongoing Support & Monthly Performance Monitoring – You’ll always know how your site is doing, and we’re here if you need help along the way.
How much do I need to be involved in the process?
As much—or as little—as you want. At TMS Digital, we do all the heavy lifting so you don’t have to.
Most of our clients prefer to be hands-off, and that’s exactly why they hire us. We’ve built our process to be smooth, efficient, and low-pressure. We’ll gather a few key details upfront—like your services, service areas, and any must-have content—and then we take it from there.
Of course, if you want to be more involved, you’re always welcome. Whether you’d like to review drafts, provide feedback, or just stay in the loop, we’ll work at your comfort level.
Bottom line: we respect your time. You’ve got a business to run—we’ve got the web stuff covered.
Most of our clients prefer to be hands-off, and that’s exactly why they hire us. We’ve built our process to be smooth, efficient, and low-pressure. We’ll gather a few key details upfront—like your services, service areas, and any must-have content—and then we take it from there.
Of course, if you want to be more involved, you’re always welcome. Whether you’d like to review drafts, provide feedback, or just stay in the loop, we’ll work at your comfort level.
Bottom line: we respect your time. You’ve got a business to run—we’ve got the web stuff covered.
Benefits of SEO
Boosts your credibility: A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business.
Cost-effective: SEO does not cost near as much as other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically.
Supports content marketing: Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images, and videos, your site will rank better in search results. Adding On-Page SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, we'd take care of updating your content regularly.
More online visibility: SEO helps your website rank higher in search engine results pages, which means more people will see your website and learn about your business.
More leads: By attracting more organic traffic to your website, SEO can help you generate more leads and increase your chances of converting them into paying customers.
Stronger branding: SEO can help you create a strong brand identity by improving your online presence and making it easier for people to find your website.
Higher conversions: On-Page SEO can help you increase your conversion rates by optimizing your website for the right keywords and making it more user-friendly.
Sustainable growth: Adding On-Page SEO is a long-term strategy that can help you achieve sustainable growth for your business.
Cost-effective: SEO does not cost near as much as other marketing strategies such as pay-per-click. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically.
Supports content marketing: Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images, and videos, your site will rank better in search results. Adding On-Page SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, we'd take care of updating your content regularly.
More online visibility: SEO helps your website rank higher in search engine results pages, which means more people will see your website and learn about your business.
More leads: By attracting more organic traffic to your website, SEO can help you generate more leads and increase your chances of converting them into paying customers.
Stronger branding: SEO can help you create a strong brand identity by improving your online presence and making it easier for people to find your website.
Higher conversions: On-Page SEO can help you increase your conversion rates by optimizing your website for the right keywords and making it more user-friendly.
Sustainable growth: Adding On-Page SEO is a long-term strategy that can help you achieve sustainable growth for your business.