Helping Local Businesses Succeed Since 1998

Published Sept., 2024 - Kirstyn M. Yancy

I'm sure you've heard the saying, "People buy people, not products." If not, have you been living under a rock?? People want to do business with businesses & brands they align with (about 80% of the time anyway)

• Authentic Storytelling: We help you craft compelling narratives that highlight your brand's unique story and values.
• Engaging Content: We create content that resonates with your target audience and drives engagement.
• Social Media Marketing: We leverage social media platforms to connect with your audience and build a strong online community.
• Email Marketing: We develop targeted email campaigns to nurture relationships and drive conversions.

Published Oct., 2024 - Kirstyn M. Yancy

“The in-laws are coming! The in-laws are coming! The in-laws are coming!"

As the holiday season approaches, homeowners are eager to get their spaces ready for hosting family and friends. Sure, they love us, but they’re also quietly – or maybe not so quietly – judging every inch of our living space. The paint job you did yourself, the scratches on your hardwoods, the outdated hardware on your cabinets… If you’re in the Home Services Industry, this is a prime opportunity to ramp up your marketing efforts. Whether you’re in the painting, flooring, plumbing, electrical, or remodeling industry, here are some effective marketing ideas to help you attract more clients in Q4.
1. Get Found Online:
Any reputable home service provider should have a responsive website, packed with SEO, for their clients to learn more about their services as well as see their scope of work and a portfolio. Not everyone has or uses social media, but everyone has access to a website. First, become accessible. To get hired, people have to know you exist.
2. Holiday-Themed Promotions
Offer special holiday discounts and packages. For example, a “Holiday Home Makeover” package that includes painting, flooring, and minor remodeling can be very appealing. Use keywords like “holiday home preparation,” “festive home makeover,” and “seasonal discounts” in your promotions.
3. Content Marketing
Create blog posts, videos, and social media content focused on holiday home preparation tips. Topics could include “Top 10 Painting Tips for a Festive Home,” “Best Flooring Options for Holiday Gatherings,” and “Remodeling Ideas to Impress Your Holiday Guests.” Use SEO-friendly keywords to improve your search engine rankings.
4. Email Campaigns
Send out a series of emails leading up to the holidays with tips, special offers, and reminders. Highlight your top services that can help homeowners get their homes ready for the season. Include keywords like “holiday home services,” “pre-holiday renovations,” and “home improvement for the holidays.”
5. Social Media Marketing & Engagement
Run holiday-themed contests and giveaways on social media. Encourage followers to share their home improvement projects and tag your business. Use hashtags like #HolidayHomeMakeover, #FestiveFlooring, and #RemodelForTheHolidays to increase visibility.
6. Collaborations and Partnerships
Partner with local businesses to offer bundled services. For example, team up with a cleaning service to offer a complete “Holiday Home Ready” package. Promote these partnerships using keywords like “local business collaboration,” “holiday service bundles,” and “complete home preparation.”
7. Customer Testimonials and Case Studies
Share success stories and testimonials from clients who have used your services to prepare their homes for the holidays. Create case studies that highlight the transformation of homes through painting, flooring, and remodeling. Use keywords like “customer success stories,” “home transformation,” and “holiday-ready homes.”
8. Seasonal Decorations and Themes
Incorporate holiday themes into your branding and marketing materials. Update your website and social media profiles with festive graphics and messages. Use keywords like “holiday-themed marketing,” “festive branding,” and “seasonal home services.”
9. Workshops and Webinars
Host workshops or webinars on holiday home preparation. Topics could include “DIY Holiday Painting Projects,” “Choosing the Right Flooring for Holiday Traffic,” and “Quick Remodeling Tips for the Holidays.” Promote these events using keywords like “holiday home workshops,” “DIY holiday projects,” and “home improvement webinars.” I know, now you're thinking, Wait, how does that get them to hire me if I'm showing them how they can do it themselves? They can't properly do it themselves. They're no expert. You are. Once they see how "easy" it is, you're only a phone call away.

Example: I've tried the DIY route, quite unsuccessfully. I spent a whole Saturday - and a couple glasses of wine - painting 600 sq ft of living room. The next morning, I saw how TERRIBLE of a job I actually did - once the sun was hitting the walls just right... I had a local painter scheduled to come out later that week. Makes for a good story and a great reminder that I need to politely stay in my lane. LOL

By implementing these marketing strategies, home service businesses can effectively attract and engage clients looking to prepare their homes for the holiday season. Focus on providing value, showcasing your expertise, and the best way to do that is by taking advantage of TMS Digital's robust marketing campaigns. It's the final countdown, so make it count.