Why Long-Tail Keywords Are Key to Your SEO Success
Published Feb. 3, 2025 - Kirstyn M. Yancy
What Are Long-Tail Keywords?
Long-tail keywords are specific phrases people type into search engines when looking for something. For example:
Short-tail keywords are short and general. Long-tail keywords are longer and more detailed. Short-tail keywords may get a lot of searches, but they’re super competitive. Long-tail keywords might not get as many searches, but they attract people who know exactly what they want.
Let’s say you search for "outdoor kitchen" because Summer is coming, and you want a cool place to hang out and throw epic pizza parties. The first page of results is mostly pictures, shopping links, and ideas from Pinterest. But that’s not really what you had in mind if you want to hire someone to build it.
Now, if you search for "outdoor kitchen builder near me," the results are totally different. You’ll see local businesses that can actually build it for you. That’s because this long-tail keyword shows exactly what you want: to find a builder, not just pictures.
Maybe you’re the type who loves doing things yourself. If so, searching for "outdoor kitchen ideas" would get you Pinterest boards faster. Or, if you’re ready to buy materials, you might search for "outdoor kitchen kit" or "outdoor kitchen essentials."
This shows how long-tail keywords work: they tell search engines exactly what you’re looking for. Whether you want to hire someone, find ideas, or buy supplies, long-tail keywords help businesses connect with the right people at the right time.
Why Small Businesses Should Use Long-Tail Keywords
1. Less Competition
Big companies with huge budgets usually dominate short-tail keywords. Long-tail keywords are less competitive, which gives small businesses a better chance to rank higher in search results.
2. Better Chances of Making a Sale
People using long-tail keywords are often ready to buy. For example, someone searching for “women’s running shoes for flat feet” probably knows what they need and is ready to make a purchase. This means your chances of turning them into a customer are much higher.
3. More Relevant to Your Customers
Long-tail keywords help you connect with the right audience. By using specific phrases, you’re more likely to show up in searches from people who are looking for exactly what you offer.
Why Work with a Small Business SEO Company
Running an SEO campaign isn’t easy. Here’s why hiring a small business SEO company can help:
1. They Know Local SEO
Small business SEO companies are experts in helping local businesses. They know how to make sure people in your area can find you online.
2. They Care About You
Big SEO companies might not prioritize small businesses. Small business SEO companies take the time to create strategies that are just right for your needs.
3. Affordable Services
Small business SEO companies understand your budget. They offer affordable services that deliver great results without costing a fortune.
4. You Save Time
As a small business owner, you have a lot on your plate. Letting an SEO company handle your online marketing gives you more time to focus on running your business.
Conclusion
Long-tail keywords are a powerful tool for small businesses. They’re less competitive, *can* cost less, and attract customers who are ready to buy. By working with a small business SEO company, you can get the most out of your SEO efforts without the stress of doing it all yourself. Start using long-tail keywords today and watch your business grow!
Contact our team today to learn more about expanding your organic reach: 919-553-9042 or click the button below.
Getting your business noticed online can be tough, especially if you’re a small business. That’s where search engine optimization (SEO) comes in. A big part of SEO is using the right keywords. In this blog, we’ll explain why long-tail keywords are a smart choice for small businesses, how they’re different from short-tail keywords, and why hiring a small business SEO company can help you succeed.
What Are Long-Tail Keywords?
Long-tail keywords are specific phrases people type into search engines when looking for something. For example:
- Short-tail keyword: “website company”
- Long-tail keyword: “web design company for small businesses”
Short-tail keywords are short and general. Long-tail keywords are longer and more detailed. Short-tail keywords may get a lot of searches, but they’re super competitive. Long-tail keywords might not get as many searches, but they attract people who know exactly what they want.
Real-Life Example:
Let’s say you search for "outdoor kitchen" because Summer is coming, and you want a cool place to hang out and throw epic pizza parties. The first page of results is mostly pictures, shopping links, and ideas from Pinterest. But that’s not really what you had in mind if you want to hire someone to build it.Now, if you search for "outdoor kitchen builder near me," the results are totally different. You’ll see local businesses that can actually build it for you. That’s because this long-tail keyword shows exactly what you want: to find a builder, not just pictures.
Maybe you’re the type who loves doing things yourself. If so, searching for "outdoor kitchen ideas" would get you Pinterest boards faster. Or, if you’re ready to buy materials, you might search for "outdoor kitchen kit" or "outdoor kitchen essentials."
This shows how long-tail keywords work: they tell search engines exactly what you’re looking for. Whether you want to hire someone, find ideas, or buy supplies, long-tail keywords help businesses connect with the right people at the right time.
Why Small Businesses Should Use Long-Tail Keywords
1. Less Competition
Big companies with huge budgets usually dominate short-tail keywords. Long-tail keywords are less competitive, which gives small businesses a better chance to rank higher in search results.
2. Better Chances of Making a Sale
People using long-tail keywords are often ready to buy. For example, someone searching for “women’s running shoes for flat feet” probably knows what they need and is ready to make a purchase. This means your chances of turning them into a customer are much higher.
3. More Relevant to Your Customers
Long-tail keywords help you connect with the right audience. By using specific phrases, you’re more likely to show up in searches from people who are looking for exactly what you offer.
Why Work with a Small Business SEO Company
Running an SEO campaign isn’t easy. Here’s why hiring a small business SEO company can help:
1. They Know Local SEO
Small business SEO companies are experts in helping local businesses. They know how to make sure people in your area can find you online.
2. They Care About You
Big SEO companies might not prioritize small businesses. Small business SEO companies take the time to create strategies that are just right for your needs.
3. Affordable Services
Small business SEO companies understand your budget. They offer affordable services that deliver great results without costing a fortune.
4. You Save Time
As a small business owner, you have a lot on your plate. Letting an SEO company handle your online marketing gives you more time to focus on running your business.
Conclusion
Long-tail keywords are a powerful tool for small businesses. They’re less competitive, *can* cost less, and attract customers who are ready to buy. By working with a small business SEO company, you can get the most out of your SEO efforts without the stress of doing it all yourself. Start using long-tail keywords today and watch your business grow!
Contact our team today to learn more about expanding your organic reach: 919-553-9042 or click the button below.