Why are high performing websites high performing websites? Maintenance. Management. Attention to detail. UX.
High performing websites are not a "build and sit" website. Just look at Wikipedia - the most untrusted website, also quite hideous, also top 10 most trafficked websites worldwide. Why? Attention. Maintenance. Management.
Every so often, we find ourselves being asked "How much for you to just build it?"
To which, we respond with the following:
A) If you're going to do something, do it right; leading us to...
B) It does you no good to have a website with no ongoing maintenance.
Having a maintenance plan for your website is crucial for several reasons:
- Security: Regular maintenance ensures that security patches and updates are applied promptly. Vulnerabilities can be exploited by hackers, leading to data breaches or other security issues.
- Performance: Over time, websites accumulate unnecessary information and outdated code. Regular maintenance optimizes performance by cleaning up and streamlining resources.
- SEO: Search engines favor well-maintained sites. Regular updates, fresh content, and responsive design contribute to better search engine rankings.
- User Experience: Broken links, slow loading times, or outdated content frustrate users. Maintenance ensures a smooth experience, improving user satisfaction and retention.
So when we get asked "Why can't you just build it?" think about this:
You wouldn't purchase a car and never bring it in for an oil change, would you?
You wouldn't get a plant and never water it, would you? Or at least, if you did either of those things, you wouldn't expect the car to run well and don't expect that plant to live long - even cacti need water.
A maintenance plan safeguards your website's security, enhances performance, boosts SEO, and provides a positive user experience.