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Our Story

A local team that actually cares

For more than 25 years, TMS Digital has been a family-owned partner to local businesses — helping them look great online, get found on Google, and grow.

We started in 1998 with a simple belief: small businesses deserve the same quality marketing as the big guys — without the runaround, the jargon, or the surprise invoices. Three decades later, that belief still drives everything we do from our home base in Clayton, North Carolina.

25+Years in business
A+BBB accredited
6States served
10×Top-ranked NC agency
What We Stand For

The values behind our work

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Honesty first

Straight talk, fair pricing, and advice we'd give our own family — never a hard sell.

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Truly local

We live and work here. When you call, you reach real people who know your community.

Quality we're proud of

Every site and campaign carries our name — so we sweat the details that make you shine.

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Results that matter

Pretty is nice, but rankings, calls, and customers are the point. We build for growth.

Our Journey

25+ years of helping businesses grow

1998

TMS Digital is founded

We open our doors with a mission to help local businesses succeed online — long before "digital marketing" was a buzzword.

2019

Recognized among the best

Listed among Raleigh's top web design companies — the first of many industry honors.

2022

Outstanding Business of the Year

Honored by the Clayton Chamber of Commerce for our impact on the local business community.

2023–2024

Top U.S. marketing agency

Ranked among the top digital marketing companies in the country — nearly 10 times over across trusted review platforms.

Today

Still family-owned, still local

Serving businesses across North Carolina, South Carolina, Virginia and beyond — with the same values we started with.

The People

Meet the family behind TMS

We're family-owned in the truest sense — founder Jeff, his daughter Kirstyn, his son Jack, and yes, Maggie the office pup — alongside a hand-picked team who treat your business like their own.

Jeff Hayes

Jeff Hayes

President & CEO

30+ years in sales and a passion for helping customers grow — you'll find him in every corner of TMS.

Kirstyn M. Yancy

Kirstyn M. Yancy

Marketing Specialist

Jeff's daughter; with TMS since 2004. Lives for SEO, cooking, travel, and her three fur babies.

Craig Pendleton

Craig Pendleton

Marketing Specialist

With TMS since 2013. Pinpoints exactly where your online presence needs work — and fixes it.

Leigh Hunter

Leigh Hunter

Manager

Joined 2015. Blends her creative and analytical sides to help clients take on new challenges.

Kaitlyn Casselbury

Kaitlyn Casselbury

Website Designer

With us since 2018. Crafts the content and designs that capture each client's brand.

Barbie Frickman

Barbie Frickman

Client Retention & Sales Dev.

Joined 2020. The friendly first voice connecting clients with our team.

Jack Hayes

Jack Hayes

Marketing Specialist

Jeff's son and our newest addition — always out networking (or hanging with his dog, Maggie).

Maggie Hayes

Maggie Hayes

Mascot

Chief tennis-ball officer and very good girl. 🎾

Let's Work Together

Let's grow your business — together.

Reach out for a free consultation and see why local businesses have trusted us for 25+ years.

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Award-winningClayton Chamber Business of the Year
A+ BBB AccreditedSince our founding
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Family-ownedLocal to Clayton, NC