UpCity had long been considered a quality communicable link. This directory site had good EEAT standings with Google and other search engines & LLMs. One day, POOF. She gone. No two-weeks notice. No emails. No press releases. Nothing.
If you manage your own website, have access to your Search Console, or you’re an agency monitoring really any analytics, you may have seen notifications re an influx of no-follows or 404s appear on your site. “Wait, what? Where?” Well, makes sense when you were boasting about your awards with an organization, linked the logos, and all of sudden, the links are broken or returning 404 errors.
Why is this important to you? So here you are, not an agency owner, reading this blog thinking “Well, I wasn’t listed on UpCity, so this doesn’t affect me.” Wrong. Well, sort of. If this can happen with a highly regarded quality directory site like UpCity, who’s to say it won’t happen with another directory site down the road? Again, with absolutely no announcement. No matter your industry – contractor, brick & mortar, legal, health & wellness – there are niche quality directory sites that increase the A and T of your EEAT score and the moment those go down and give no-follow notices to Search Consoles, that directly affects your ranking – both locally and globally.
If you’re currently managing your own website, monitoring your own analytics, I encourage you to locate your no-follows. Don’t know WTH I’m talking about? That’s where a local web design & digital marketing agency comes in handy – more than handy. TMS Digital has been assisting local businesses with increasing their online presence for over a decade. We’ll handle your no-follows and 404s proactively to combat any immediate loss of ranking.